GATORADE ROOKIE BOTTLE

The first product from Gatorade specifically designed for youth athletes. Even as a rookie, you should have a bottle designed for your needs.

project overview

Gatorade’s product lineup was built for competitive youth athletes, leaving a gap for kids just entering sports. We set out to design a bottle tailored to beginner athletes and their parents focusing on simplicity, durability, and intuitive use. The result created a more approachable entry point into the brand, supporting early hydration habits while expanding Gatorade’s reach to a new generation of athletes.