GATORADE Gx platform

The first bottle platform that kicked started Gatorade’s journey into the world of reusable vessels. Not only did the bottle break into new colors and ownable patterns but it brought a new sustainable hydration system into the market.

PROJECT OVERVIEW

The Gx Squeeze Bottle represented a bold step beyond Gatorade’s traditional green bottle introducing a more personalized and sustainable hydration system. The goal was to push innovation in the category while staying grounded in athletic performance. By integrating a modular pod system, we reimagined how athletes mix, use, and experience hydration, reinforcing Gatorade’s position as a category leader.