GATORADE COOLERS
We redesigned the iconic coolers and created a full family of ice chests and hydration coolers from the ground up.
PROJECT OVERVIEW
Gatorade coolers had historically been rebranded off-the-shelf products, limiting both functionality and brand impact. As we expanded our equipment portfolio, we saw an opportunity to fully own the design, building solutions rooted in real sideline workflows. By working directly with equipment managers and athletes, we rethought how coolers function during games, creating products that better support performance while strengthening Gatorade’s presence on the field.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace